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Summer Shelf Sale 2025 ~ an opportunity for my fellow authors

by Kellyn Roth |
June 3, 2025

Hello folks! I am hosting a paperback sale for my author friends!

Do you have paperbacks of your books that you need to sell? Are your bookshelves overflowing with the weight of author copies? Join this sale to while promoting like-minded authors!

Note: this sale is for direct paperback sales, not Amazon (or other retailer) sales. This can be as complex as a website shop (like mine) or accepting payments via something like Venmo or Paypal, which can be accomplished without a web store.

What will the sale entail?

  • During the month of July (or part of July; I’ll do the full month + continue advertising even after I run out of copies for your sake!), we’re advertising a paperback sale! These can be signed or unsigned, with or without merch, but they should be sold directly from you, the author. Personally, I will be ONLY selling copies I already have and “ending my sale” if/when I run out, to create more urgency, but you can decide what you do. You could also create a time limit (say, you only sale copies in the second week of July). Basically, it’s your decision what you do.
  • You decide how much you discount your paperback copies. Basically, do something to prompt more sales! Even a tiny sale, a promo code, or a book bundle could increase interest. You could also just choose to advertise at your regular prices, if you are simply unable to afford sales pricing.
  • I’ll provide graphics, example posts/email text, and a gathering-place for all the links/info! Basically, I’ll create a page on my website with links to all the books and authors as well as creating graphics/example text for you to reshare with promo pictures, book covers, etc. I’ll also highlight all the authors and their sales on my Instagram profile (3.3k followers) individually over the course of the month of July as well as sharing this sale to my email list (1.8k subscribers) and blog (1.6k subscribers). Hopefully, this will give us some decent reach!

How to participate?

There are 3 steps:

  1. Fill out this form. This is primarily to give me a place to email you for information + to allow me to add you to a group chat on Instagram.
  2. Email the following to kellynroth@gmail.com before June 30th: the book covers or a photo of the books you’re selling; a brief description of what you write (e.g. “Kellyn Roth writes historical romance for new adult Christian women that explores the highs and lows of a God-honoring life with truth and tact”); and a link to wherever you want readers directed to buy a book from you (a website page; a social media profile if absolutely necessary; basically, somewhere where they can either directly buy or find instructions on how to buy your book!). I will also need to know the terms of your sale (e.g. 10% off store wide, these 2 novels discounted until DATE, if your sale will only be live for a part of the month, delays in shipping while you’re on vacation, et cetera).
  3. Share about the sale! As I note below, you are not required to highlight every single author and every single book; however, sharing one post or sending one email is a requirement. You’re welcome to do more; however, I know we’re all busy, and it’s enough to manage a store front.

For those of you on Instagram, I’ll also be adding you to an Instagram group chat so we can support each other, brainstorm marketing tactics, etc. That said, you are welcome to mute it if it doesn’t prove helpful to you.

What books are we accepting?

On Genres:

All genres will be accepted with the exception of genres that by their nature do not conform to the content levels below. Yes, you can share your nonfiction/poetry/etc., too!

On Content Levels:

To keep this simple, any book included in this sale must be PG-13 or below. No open door/spicy scenes, no unnecessarily crude language, no gratuitous violence, and any subjects discussed should adhere to Biblical standards to the best of the author’s abilities. Books don’t have to be written for a Christian audience, but I want to avoid promoting books that are not acceptable to a Christian audience (which many of the authors in this promo are targeting). That said, I leave it up to you (the author) to determine what God-honoring means and advertise your books to the correct audience. I won’t be policing you!

On Cross-Promotion:

Since PG-13 is somewhat of a wide range, and I know some of you are targeting younger audiences, please feel free to include whatever (kind) disclaimers you must or simply avoid mentioning/promoting books that would not resonate with your audience. This is in the best interests of all of us, as we don’t want to disappoint readers with unclear marketing!

On Other Items:

Some of us also do merch, services, etc. I won’t be creating graphics or specifically advertising these, but if you want to advertise these things along with your paperback sale, you’re welcome to do so!

Please let me know if you have any questions! <3 I’m so excited to get to know all you lovely authors and help you market your books!

TTFN!

~Kell~

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