What Does It Take to Assemble a Blog Tour?
I’ve been complimented a lot on how much work I’ve been doing lately what with the multiple blog tours running – one being my own!
And though I appreciate the encouragement – it is encouraging, indeed! – it doesn’t feel … merited to me? A lot of the things I do are automatic.
But for you up-and-coming authors to whom blog tour hosting looks like an impossible chore, let me give you a quick run-down of an author’s duties while setting up and running a blog tour!
Okay, let me answer a few FAQ:
What is a blog tour?
A blog tour is like an online book tour. A group of bloggers agree to post about your book on set dates.
It’s a great way to get word about your new book out into the world! Also, it’s fun.
What sorts of things do bloggers post during a blog tour?
Author interviews, reviews, book spotlights … I also do guest posts, guest posts written by my characters, and interviews with my characters!
How long should my blog tour be?
I’ve seen everything from three days to a month! My favorite length is a week. However, it’s up to you!
Now, without further ado, here’s what I do to put together a blog tour. (I’m using Beyond Her Calling‘s tour as an example in this case).
#1: Put together a sign up form and advertise it.
Here‘s an example of a basic signup form.
Mine for Beyond Her Calling was a bit more complicated, but the link above should give you a basic idea.
Timeline: I got the signup form for Beyond Her Calling up on September 28th. I left them open until the 8th myself.
#2: Put together a media kit.
I’m not going to share a media kit here, but here’s what it should include (at least):
- In a document (preferably Google Docs), you should have:
- The blog tour schedule.
- The book blurb.
- Book links (Amazon, Goodreads).
- The author bio.
- Author links (blog, website, social media).
- Giveaway info (what the giveaway is for, link, and HTML).
- Attached to the email or in a Google Docs folder, you should have:
- The book cover.
- Author image.
- Promotional graphics (you should have at least one blog tour graphic).
- Book quotes (optional but cool).
Timeline: I got the media kit put together and sent out by the 13th (yesterday). At least a week before the blog tour begins in preferable.
For reviewers, get the ARC sent out as soon as you can. Mine didn’t get out until the 11th because I was running behind schedule. I would have liked to send it out the weekend before, though.
#3: Lots and lots of interview questions.
This is honestly what I spend 99% of my time doing these days? That and writing guest posts, of course, since I offer that.
Be sure to proofread, don’t feel a need to be wise, and you’ll be fine. 😉
Timeline: I hope to finish sending off the questions before the end of this week, but at the very least, give the bloggers 3-5 days to get their post assembled (bare minimum)!
#4: Get your first post put together.
I personally like to post every day of my personal blog tours. I like to do themed posts (see examples).
But at least get your first post put together (which can serve as a template in the future) ahead of time.
Timeline: a couple days beforehand.
#5: Actually run the blog tour.
Here are some duties you’ll have during the tour:
- Post every day if that’s your preference!
- Reply to all the comments.
- Make sure all the peoples get their posts out.
#6: Announce the winner.
Yeah, that’s about it.
And you’re done.
Let me know if you have any questions!
Have you ever run a blog tour? Participated in one? What are your thoughts on blog tours? Was this informative or boring? Would you like to see more “this is how I do stuff” posts?